What Is Cause- Related Marketing? Give Two Examples of the Practice

question 41

Essay

What is cause- related marketing? Give two examples of the practice and explain why companies participate in cause- related marketing.

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Definitions:

Misrepresentation

An untrue assertion of reality presented by one individual to another, resulting in the latter being persuaded to enter into a contract.

Fraud

The intentional deception or misrepresentation made by a person or entity to gain an unfair advantage or to harm another party's interests.

Rectification

The process of correcting or making right an error, especially in legal documents.

Voidable

A term describing a contract or transaction that remains valid until one party takes action to void it, often due to elements like fraud or misrepresentation.