If Under Armour Were Move into Non-Performance Leisure Wear or Begin

question 33

Multiple Choice

If Under Armour were move into non-performance leisure wear or begin making and marketing Under Armour fitness equipment,this would represent which strategy for growth?

• A) Product development
• B) Market development
• C) Market penetration
• D) Diversification
• E) Partner development

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Definitions:

GAAP

Generally Accepted Accounting Principles, a common set of accounting rules and standards used in the United States for financial reporting.

IFRS

International Financial Reporting Standards, which are a set of accounting standards developed by the International Accounting Standards Board (IASB) that are becoming the global standard for the preparation of public company financial statements.

Financial Statements

Documents that provide an overview of a company's financial condition, including income statement, balance sheet, and cash flow statement.

ROE

Return on Equity - a financial ratio that measures a company's profitability by revealing how much profit a company generates with the money shareholders have invested.