Explain Why,according to the Authors of Your Text,the Four Ps

question 135

Essay

Explain why,according to the authors of your text,the four Ps concept of the marketing mix takes a seller's view of the market,not a buyer's view.How should marketers consider the buyer's view?

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Definitions:

Present Value

Present value is the current worth of a future sum of money or stream of cash flows given a specified rate of return, used in discounted cash flow analysis to assess the profitability of an investment.

Future Value

Future value is the value of a current asset at a specified date in the future based on an assumed rate of growth over time.

Interest Rate

The interest rate applied to a loan, frequently shown as an annual percentage of the loan's outstanding figure to the borrower.

Annuity

A level stream of cash flows for a fixed period of time.