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If Under Armour Were Move into Non-Performance Leisure Wear or Begin

question 33

Multiple Choice

If Under Armour were move into non-performance leisure wear or begin making and marketing Under Armour fitness equipment,this would represent which strategy for growth?


Definitions:

Traditional Media

Forms of mass communication that predate the digital age, including newspapers, magazines, television, and radio.

Specialized Skills

Refers to unique or high-level abilities acquired through training and experience that are specific to a particular job or industry.

Time Lag

The delay between the initiation of an action or process and its effect or outcome.

Social Shopping

The use of social network services and websites by consumers to share their latest purchases, deals, coupons, product reviews, want lists, and other shopping finds with friends and contacts.

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