When Sellers Become Obsessed with Their Own Products and Lose

question 99

Short Answer

When sellers become obsessed with their own products and lose sight of the underlying customer needs we say this is ______________.

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Definitions:

Social Cognition

How people process, store, and apply information about others and social situations, influencing their perceptions, attitudes, and behaviors.

Cognitive Miser

A term from social psychology that describes individuals' tendency to conserve mental energy by simplifying complex information through heuristics.

Manipulation and Transfer

Techniques used in research or applied contexts to explore the causality of variables or to apply knowledge or skills learned in one context to another.

General Cognition

The overall process of thought that includes perception, memory, judgment, and reasoning.