Greater Consumer Control Means That Companies Must Rely More on Marketing

question 100

Short Answer

Greater consumer control means that companies must rely more on marketing by ________ than by ________.

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Definitions:

HSN

Home Shopping Network, a television network that broadcasts live retail programming 24 hours a day.

Nonstore Retailing

Selling goods or services outside of a traditional retail establishment, such as online, direct mail, or telemarketing.

Direct Selling

A retail channel where sales are made directly to consumers, bypassing traditional retail environments.

Vending Machines

Automated machines that provide items such as snacks, beverages, and other products to consumers after money, a credit card, or a specially designed card is inserted into the machine.