A Mail-Order Retailer Found That Its Percent of Loyal Customers

question 57

Multiple Choice

A mail-order retailer found that its percent of loyal customers (those ordering $100 or more of merchandise in two consecutive years) has declined from 15 percent to 8 percent.Which form of marketing research was the retailer utilizing?

• A)a retail information system
• B)simulation
• C)an experiment
• D)observation

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Definitions:

Human Cerebral Cortex

The outer layer of the human brain involved in higher functions such as thought, memory, and consciousness.

Synapses

The junctions between neurons that allow them to communicate with each other through electrical or chemical signals.

Santiago Ramón y Cajal

A Spanish neuroscientist known for his pioneering work in neuroanatomy, specifically his detailed drawings of neurons.

Growth Cones

Dynamic, actin-supported extensions of a developing or regenerating neurite seeking its synaptic target.