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A Retailer Has a Data Base of Past Sales by Size

question 58

Multiple Choice

A retailer has a data base of past sales by size distribution.This data base is used as a guide in ordering decisions.The data base is an example of _____.

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Definitions:

Core Competencies

The unique strengths or strategic advantages of a business, comprising knowledge, resources, and capabilities that distinguish it in the marketplace.

Competitive Advantages

Unique attributes or capabilities that allow a company to outperform rivals, create greater value for its customers, and achieve superior market position.

Straddling

A strategy where a company seeks to occupy more than one position in a market or industry, often attempting to offer a range of products or services to cover different segments.

Marketing Failure

Marketing failure occurs when a marketing plan fails to achieve its objectives, leading to wasted resources, lost opportunities, or negative impact on a company's brand.

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