Information Search Involves Generating a List of Alternative Goods and Services

question 53

Multiple Choice

Information search involves generating a list of alternative goods and services and _____.

• A)determining perceived risk levels
• B)judging impulse goods
• C)determining the characteristics of each alternative
• D)evaluating stimuli

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Definitions:

Health Food Stores

Retail outlets specializing in selling foods perceived to be healthy, organic, or natural.

Feature Story Angle

A unique perspective or approach to a topic, making it interesting or newsworthy for a feature story.

Digital and Social Media

The use of internet-based and electronic platforms to engage with users, share content, and foster social interaction, often employed for marketing and communication strategies.

PR Writer

A professional specialized in creating content for public relations purposes, including press releases, speeches, social media posts, and communication materials.