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Direct marketers can minimize waste circulation of catalogs through use of current and highly targeted mailings.
Panel
A group of people gathered to discuss, judge, evaluate, or advise on a particular matter.
Marketing Research
The method of collecting, examining, and understanding data about a marketplace, including prospective clients and rivals.
Measures of Success
Criteria or benchmarks used to evaluate the effectiveness or achievement of a particular activity or goal.
Decision Makers
Decision makers are individuals or groups responsible for making choices that can affect an organization or other group's course of action.
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