How Many Web Users Arrive at a Site by Direct

question 56

Multiple Choice

How many Web users arrive at a site by direct navigation?

• A) approximately 60 percent
• B) virtually 100 percent
• C) less than 10 percent
• D) none

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Definitions:

Experimental Techniques

Methods and procedures used in scientific research to manipulate and observe variables to determine cause-and-effect relationships.

Sample

A subset of a population that is used for measurement and analysis, representing the larger group from which it is drawn.

Descriptive Statistics

The branch of statistics that deals with the collection, analysis, interpretation, and presentation of masses of numerical data.

Statistical Analyses

The process of applying statistical techniques to describe, explore, and infer relationships within data.