In a CRM System,what Are Those Areas of the Business

question 72

Multiple Choice

In a CRM system,what are those areas of the business where customer data are gathered and used to guide and direct the decision making within that business unit?

• A) observational points
• B) focus areas
• C) data mining
• D) touch points

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Definitions:

Consumer Behavior

The study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences.

Product Reliability

The probability that a product will function without failure over a specified period under stated conditions.

Framing

Tendency to rely on the context in which a choice is described when making a decision.

Salience

The perceived importance of a good or service.