How Should an Organization View All Transactions

question 14

Multiple Choice

How should an organization view all transactions?

• A) as deleterious to customer relationship management
• B) as the opportunity to collect vast amounts of data about the customer
• C) as simply a financial exchange
• D) as the creation of customer-organization synergy

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Definitions:

Ratio

A mathematical expression that compares two quantities and shows the relative size of one quantity to the other.

Original Ratio

Original ratio refers to the initial proportional relationship between two or more quantities before any changes are made.

Partnership

A lawful business structure where two or more people jointly manage and share the earnings.

Consignment Store

A retail store that sells items on behalf of the owner, paying them a portion of the sales proceeds.