"Lots of Organizations Have Customer Data,but Not in a Way

question 70

Multiple Choice

"Lots of organizations have customer data,but not in a way that's useful," said a speaker at the Canadian Marketing Association's National Convention."Retailers have all kinds of data in different places-they didn't have a single view of the customer." The speaker is criticizing how retailers do NOT use which of the following?

• A) information distribution centres
• B) information extraction mines
• C) data warehouses
• D) marketing information systems

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Definitions:

Variations in Consciousness

Refers to the differences in awareness levels, including wakefulness, sleep, and altered states of consciousness.

Prefrontal Cortex

The front part of the frontal lobe of the brain, important for decision-making, problem-solving, control of behavior and emotions, and complex cognitive behavior.

PGO Activity

Stands for Ponto-Geniculo-Occipital waves, which are associated with REM sleep and are thought to play a role in dreaming and learning.

Activation-Synthesis

A theory suggesting that dreams are the result of the brain's attempt to make sense of neural activity during sleep.