"Lots of Organizations Have Customer Data,but Not in a Way

question 70

Multiple Choice

"Lots of organizations have customer data,but not in a way that's useful," said a speaker at the Canadian Marketing Association's National Convention."Retailers have all kinds of data in different places-they didn't have a single view of the customer." The speaker is criticizing how retailers do NOT use which of the following?

• A) information distribution centres
• B) information extraction mines
• C) data warehouses
• D) marketing information systems

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Definitions:

Request For A Recommendation

A solicitation for advice or guidance, often in a professional context.

Buffer Statement

A phrase or sentence used to ease into a conversation, often to soften the delivery of bad news or a sensitive topic.

Skills

Abilities or expertise acquired through practice and learning, which can be applied to perform tasks effectively.

Settlement

The resolution or agreement reached in a dispute, negotiation, or transaction, often involving the exchange of resources or terms.