Examlex
Which of the following is a process that describes the homework that must be done by a salesperson before he or she contacts a prospect?
Customer Preferences
Individual likes or dislikes influencing purchasing decisions, varying greatly among consumers.
Quantification
The process of measuring, calculating, or assigning a numerical value to something.
Consumer Behavior
The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.
Revenue Management
A strategy to maximize income by managing the sale of inventory through pricing and timing, commonly used in sectors like hospitality and airlines.
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