As Flextime,consulting,telecommuting,and Downsizing Make It More Difficult for People to Donate

question 88

Multiple Choice

As flextime,consulting,telecommuting,and downsizing make it more difficult for people to donate blood at the workplace,Canadian Blood Services has launched a CRM marketing campaign to boost awareness and repeat donations.Early in the campaign it went to its listings of previous donors and pulled out those with birthdays in February,March,and April.These donors were sent a birthday card with the greeting,"On the anniversary of your life,would you consider saving another's life?"
-Refer to Blood Services.What technique did the organization use to access donor information?

• A) niche marketing
• B) data mining
• C) predictive modelling
• D) customer segmentation

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Definitions:

Attitudes

A psychological construct representing an individual's degree of like or dislike for an item.

Psychological Tendencies

Patterns or propensities in thought, emotion, and behavior that are characteristic of an individual, influencing their psychological responses and interactions.

Favor

An act of kindness beyond what is due or usual.

Affect

A psychological term referring to the underlying experience of feeling, emotion, or mood.