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Trident makes luxury bicycles.Its target market has been people who willingly pay $1,000 or more for their bicycles,and it acknowledges that its prices are high.Trident has lowered prices to target customers who want a good bike but who can't or won't spend $1,000 for one.Trident is most likely using what type of pricing objective?
Marginal Utility
The additional satisfaction or benefit (utility) a consumer gains from consuming one more unit of a good or service.
Fresh Fruit Topping
Freshly cut fruits used as an additional decorative and flavorful layer on desserts and other dishes.
Processed Topping
A prepared or treated ingredient used to enhance the flavor, appearance, or nutritive value of a dish.
Marginal Utility
The additional satisfaction or benefit (utility) that a consumer derives from purchasing one more unit of a good or service.
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