Many Consumers,especially When Faced with an Uncertain Purchase Decision,think Which

question 43

Multiple Choice

Many consumers,especially when faced with an uncertain purchase decision,think which of the following?

• A) A high price is an indication that consumers are being exploited.
• B) A high price will always lead to major price discounts to wholesalers and retailers that distribute it.
• C) A high price is a signal of quality.
• D) A high price is a sign of the company's overall market share.