Most Colleges and Universities Have a Campus Activity Board That

question 53

Multiple Choice

Most colleges and universities have a campus activity board that brings entertainers and special events to campuses.To locate and hire these entertainers,many campuses send their student activity board members to one of the seven regional or the national NACA (National Association of Campus Activities) conventions.More than 100 entertainers,talent agencies,and companies that provide promotional services exhibit their products at these convention in an area similar to a trade show.(Conference attendees call this the Marketplace. ) Approximately 20 entertainers are selected to present a short program (called a showcase) in which they get to demonstrate what they would do if hired to perform on campus.Many other entertainers have videos and CDs,which they hand out to student attendees.Only one or two members of any student group can actually set up a contractual agreement with an entertainer or his or her agency.Other student attendees provide input as to which entertainers best match the demographics of their institutions.
-Refer to College Entertainers.What are the entertainers' showcases examples of?

• A) sampling
• B) reminder advertising
• C) event sponsorships
• D) product placement

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Definitions:

Prefrontal Cortex

The front part of the frontal lobe of the brain, involved in decision making, planning, problem-solving, self-control, and moderating social behavior.

Amygdala

A region of the brain involved in emotional processes, including fear and pleasure responses.

Cerebellum

Part of the brain at the back of the skull in vertebrates, responsible for coordinating and regulating muscular activity.

Emotional Regulation

The process by which individuals influence which emotions they feel, when they feel them, and how they express and experience them.