Which of the Following Is the Way an Advertisement Portrays

question 164

Multiple Choice

Which of the following is the way an advertisement portrays its information?

• A) appeal formation
• B) focus selection
• C) benefit determination
• D) message execution

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Definitions:

Commitment

A psychological state or an enduring pledge or promise that influences an individual's or group's persistence and dedication to a goal, task, or relationship.

Political Communications

Candidate-to-voter communications; dynamic, interactive campaign-based process among politicians, the news media, and the public.

Affordable Care Act

A comprehensive healthcare reform law enacted in March 2010 that aimed to improve access to health insurance for Americans.

Competitive Positioning

The strategy that defines how to differentiate a product or service from competitors’ offerings and develop a unique market space.