In Terms of the AIDA Concept,sales Promotion Is Most Effective

question 136

Multiple Choice

In terms of the AIDA concept,sales promotion is most effective at creating which of the following?

• A) positive attitudes toward a brand
• B) strong desire and purchase intent
• C) awareness of a product
• D) awareness of a product and purchase intent

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Definitions:

Customization

The action of modifying something to suit a particular individual's needs, preferences, or requirements.

User-generated Content

Content created and shared by consumers or users of a platform, rather than the platform's owners or advertisers.

Marketer-generated Content

Content created by marketers or businesses aimed at engaging customers, promoting products, or building brand identity.

Media Richness

The degree to which a communication channel conveys information effectively, including the ability to handle multiple cues, facilitate feedback, and establish personal connection.