According to the Text,which of the Following Statements About the Selection

question 154

Multiple Choice

According to the text,which of the following statements about the selection of media for advertising is true?

• A) Creative work is finished before the media are selected.
• B) The appeal and executional style of the ad strongly affect the media selection.
• C) The media selection is typically unrelated to the advertising objectives.
• D) Creative planning for an ad that goes on a billboard is the same as the planning for an ad that runs on television.

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