Examlex
Advertisers categorize ads inside grocery stores and ads at gas station pumps as examples of which of the following?
Retail Positioning Matrix
A matrix that positions retail outlets on two dimensions: breadth of product line and value added, such as location, product reliability, or prestige.
Value Added
Value added refers to the additional features or economic value a company adds to its products or services before offering them to customers, often through improvements or enhancements that differentiate the product in the market.
Consumer Privacy
The rights of customers to protect and control access to their personal information collected by businesses.
Ethical Guidelines
Established standards of conduct that dictate how a person or organization should behave in a professional and moral manner.
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