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Joe Average Is "A-OK" with the Slate Mountain Ski Resort

question 93

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Joe Average is "A-OK" with the Slate Mountain ski resort.Rather than try to keep up with big-budget competitors like Banff and Lake Louise,the southeastern B.C.resort has poured its meager marketing budget into a no-frills advertising approach to lure "real people" to its slopes.The advertising campaign has the catchy slogan,"You Don't Have to Be Cool to Ski Slate." "Movie Star," the title of a full-page colour ad,features a Polaroid photo of a smiling,overweight,slightly geeky man in a neon orange ski suit.His skis aren't new,his hat doesn't match his outfit,and he is wearing goggles.This ad's copy says "We are Slate,not Whistler.And this is John Taber-not someone the tabloids would follow to the slopes.You don't need to be a celebrity to be treated like a star at Slate Mountain." This year,public relations activities included passing out to news media plastic pocket protectors containing pens,a used pencil,and a comb bearing the message: "Slate Mountain-No.1 in Grooming."
-Refer to Slate Mountain.The Slate Mountain campaign tells skiers that they do not have to worry about how they look on the slopes.This is a specific reason given to the target audience for why they should choose Slate over other ski areas.What is this reason called?

Definitions:

Withdrawal

A process or period of time during which one discontinues the use of a substance or abstains from a certain behavior, often leading to uncomfortable symptoms.

Amphetamines

A class of stimulant drugs that increase energy and alertness but can also lead to addiction and adverse health effects.

Epinephrine

Epinephrine, also known as adrenaline, is a hormone and neurotransmitter involved in regulating heart rate, blood vessel and air passage diameters, and metabolic shifts.

Norepinephrine

A neurotransmitter involved in arousal, alertness, and the fight-or-flight response, influencing mood and blood pressure among other bodily functions.