A Local Exterminator Uses the Image of a Large Dead

question 57

Multiple Choice

A local exterminator uses the image of a large dead cockroach to communicate its service.The pictures of the dead insect appear on transit boards throughout the community.What is this a form of?

• A) publicity
• B) public relations
• C) sales promotion
• D) advertising

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Definitions:

Immediate Marketing Environment

The external factors including suppliers, distributors, customers, and competitors that directly affect a company's marketing activities.

Cultural Values

The core principles and ideals upon which an entire community exists and functions, influencing beliefs, behaviors, and norms within that society.

Demographics

Statistical data relating to the population and particular groups within it, such as age, gender, income, and education.

Greenwashing

The practice of making misleading or false claims about a company's environmental practices in order to appear more environmentally friendly than it actually is.