What Is the Marketing Function That Evaluates Public Attitudes,identifies Areas

question 14

Multiple Choice

What is the marketing function that evaluates public attitudes,identifies areas within the organization that are of public interest,and executes a program of action to gain public understanding?

• A) advertising
• B) sales promotion
• C) personal selling
• D) public relations

---

Definitions:

Government Grant

Financial assistance provided by government agencies to individuals, organizations, or businesses to support activities or projects beneficial to the public.

Grants

Non-repayable funds or products bestowed by one entity (often a government body, corporation, or foundation) to a recipient, typically for a particular purpose or project.

Contracts

Legal agreements between two or more parties that are enforceable by law.

Performance-based Contracts

Agreements where the compensation or continuation is contingent upon meeting predefined performance criteria or outcomes.