According to the Text,which of the Following Statements About the Characteristics

question 15

Multiple Choice

According to the text,which of the following statements about the characteristics of the elements in the promotional mix is true?

• A) The fastest feedback occurs with personal selling.
• B) The mode of communication for sales promotion is usually direct and personal.
• C) A large audience is best reached with personal selling.
• D) Control over message content is greatest when public relations is used.

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Definitions:

Cramér's V

A quantification of the link between two variables of a nominal type, with a scale from 0 to 1.

Cramér's V

A measure of association between two nominal variables, giving a value between 0 and 1 that indicates the strength of the relationship.

Expected Frequency

The anticipated count in each category of a contingency table under the assumption that the null hypothesis is true, used in chi-square tests.

Null Hypothesis

The null hypothesis is a statement in statistical analysis that proposes no significant effect or no difference as the outcome of an experiment or study.