Which of the Following Groups Is Most Likely to Be

question 135

Multiple Choice

Which of the following groups is most likely to be the target market for extreme-value retailers?

• A) professionals who like bargains
• B) middle-class innovators
• C) teenagers
• D) low-income earners

Understand the key elements of interactive marketing and its importance in customer communication.

Evaluate the role of digital technologies in facilitating time and place utility for customers.

Interpret how digital environments enable the customization and personalization of products and services.

Recognize the importance of customer-design interfaces in product customization online.