Deidre Longo Has Just Accepted a Position with a Major

question 151

Multiple Choice

Deidre Longo has just accepted a position with a major entertainment venue where she is responsible for selling season tickets.She formerly was a salesperson for a company that sold sound systems for arenas,stadiums,and theatres.She believed she understood why theatre managers bought certain products but realizes that selling tickets to individuals will be different.What is one of the key differences she can expect to find?

• A) A consumer will use experience qualities to evaluate the entertainment service.
• B) The location of Longo's office is a key strategy criterion.
• C) The customer will select and evaluate entertainment on the basis of search qualities.
• D) Customers are engaged in this as a low-involvement product.

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Definitions:

Profit Center

A branch or division of a company that is treated as a separate entity for the purpose of revenue and profit calculation, allowing for better management and financial analysis.

Profit Center

A part or division of a business that is directly responsible for generating its own revenue and profit, allowing for assessment of performance.

General Expenses

Broad category of costs that are associated with the daily operations of a business but are not directly tied to production.

Indirect Expenses

Costs that are not directly traceable to a specific product, service, or department, such as utilities or administrative salaries.