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Sandy Tappan owns an automobile detailing business called Sizzlin' Shine.Her goal is to outperform other auto shops by specializing in detailing services.Her shop doesn't do any mechanical or collision repair work.Tappan prices her detailing service higher than her competition because she uses only the best materials,and they cost more than the materials used by her competitors.Her goal is to maximize profits.
-Refer to Sizzlin' Shine.Tappan has just initiated a frequent-shine card for customers who purchase her shop's services at least once a quarter.After four complete details,the customer receives the next detailing service free.How do frequency programs like this one implement relationship marketing?
Pseudoscientific Concepts
Ideas or theories that claim to be based on scientific principles but lack empirical evidence or are not consistent with the scientific method.
Extinction Process
In behavioral therapy, the gradual weakening of a conditioned response by discontinuing reinforcement for it.
Symptom Stimuli
Triggers or cues that can precipitate or exacerbate symptoms of a psychological or physical disorder.
Psychopathology
The scientific study of mental disorders, including their symptoms, causes, and treatments.
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