Canesta Has Developed a Virtual Keyboard Out of Light to Be

question 181

Multiple Choice

Canesta has developed a virtual keyboard out of light to be used with cell phones and personal digital assistants.The product beams an image of a keyboard on a desk,allowing the user to type on the image.The words are picked up by the user's digital device.
-Refer to Virtual Keyboard.This virtual keyboard,which is radically different from anything currently on the market would be classified as which of the following?

• A) a discontinuous innovation
• B) a sporadic innovation
• C) a venture product
• D) an episodic innovation

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Definitions:

Points of Difference

Unique features or benefits of a product or service that set it apart from competitors in the eyes of consumers.

Competition Analysis

The process of identifying competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service.

Price Strategy

A plan or approach used by businesses to set and adjust prices of their products or services to maximize profitability and meet market demands.

Break-Even Analysis

An assessment to determine the point at which revenue generated equals the costs associated with producing that revenue, indicating no net loss or gain.