Generally Speaking,the Digital Divide Is Defined as the Gap Between

question 188

Multiple Choice

Generally speaking,the digital divide is defined as the gap between those people who have computers and computer skills and those who do not.For companies considering marketing on the Internet,the digital divide measures the percentage of a segment using the Internet.Forrester Research wanted to see if the digital divide was as wide as some experts thought.According to research conducted by Forrester,in Canada 43 percent of white households ,33 percent of African American households,47 percent of South Asian households,and 69 percent of Chinese households are on the Internet.This information becomes more interesting when Statistics Canada data are used that show that only 2 percent of the total population in Canada is Chinese.
-Refer to Digital Divide.During which step of the marketing research process would Forrester Research have discovered that the digital divide is largely due to income and educational inequities?

• A) problem identification
• B) data analysis
• C) report presentation
• D) sampling procedure specifications

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Definitions:

Advantages

Positive aspects or benefits associated with a specific action, decision, or situation that can lead to success or improved outcomes.

Single

The status of an individual who is not married or in a romantic relationship.

Later Life

A period of life typically associated with old age, focusing on retirement, health issues, and life after career.

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