Which of the Following Statements About How Adopters Participate in the Diffusion

question 106

Multiple Choice

Which of the following statements about how adopters participate in the diffusion process is FALSE?

• A) Innovators are the first to purchase a new product.
• B) There are three categories of consumers who will adopt computer products.
• C) The dominant characteristic of members of the late majority is skepticism.
• D) Laggards are the last consumers to adopt a new product.

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