Canesta Has Developed a Virtual Keyboard Out of Light to Be

question 139

Multiple Choice

Canesta has developed a virtual keyboard out of light to be used with cell phones and personal digital assistants.The product beams an image of a keyboard on a desk,allowing the user to type on the image.The words are picked up by the user's digital device.
-Refer to Virtual Keyboard.During which stage of its new-product development process would a group have been assigned the task of estimating preliminary demand for the product,costs,sales,and future profitability?

• A) business analysis
• B) idea generation
• C) screening
• D) test marketing

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Definitions:

Absolute Advantage

The ability of an entity to produce a good or service more efficiently than its competitors with the same amount of resources.

Production Possibilities

The various combinations of goods and services that can be produced using all available resources and technology.

Opportunity Cost

The cost of foregoing the next best alternative when making a decision, representing the benefits one misses out on when choosing one option over another.

Constant Rate

A fixed value of change in a quantity with respect to another quantity, often used in mathematics and economics to describe steady growth or decline.