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What is the starting point in creating a marketing mix?
Net Income
The net income of a company once all costs and taxes are subtracted from the total earnings.
Total Assets Turnover
A financial ratio that measures a company's efficiency in using its assets to generate revenue.
Sales
Revenue generated from the sale of goods or services.
Total Assets
The sum of all current and long-term assets owned by a company, reflected on the balance sheet.
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