Choice Homes,Inc

question 168

Multiple Choice

Choice Homes,Inc.built its reputation by building high-quality new homes,often at prices less than older ones.Choice Homes used mass purchasing power,innovative high-tech communications among employees to coordinate the building process,and other entrepreneurial strategies to hold costs down.Its homes are primarily targeted at first-time homeowners in an effort to get people out of apartments so they can experience the joy of home ownership for the same price as rent.Choice Homes later developed the "Choice Classic" brand name for higher-end homes targeted at wealthier dual-earner couples.The Choice Classic name was designed to capitalize on the reputation of Choice Homes,especially for current Choice home owners who are ready to "move up" to a larger home.Recently,Choice Homes started a third line of homes called "Reflections," which are expensive,custom-designed homes located in exclusive,prestigious neighbourhoods.
-Refer to Choice Homes,Inc.Choice Homes is considering acquiring a mortgage and title company to add to its marketing power in selling homes.What would this acquisition expand?

• A) the firm's line breadth
• B) the firm's product breadth
• C) the firm's product mix width
• D) the firm's product line length

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Definitions:

Therapy Programs

Structured interventions designed to treat psychological problems and disorders, aimed at improving mental health and well-being.

Type A Behavior

is characterized by competitiveness, urgency, aggression, and an extreme commitment to work, perceived as a risk factor for heart disease.

Heart Disease

A range of conditions that affect the heart, including coronary artery disease, heart rhythm problems (arrhythmias), and heart defects among others, often characterized by blocked or narrowed blood vessels.

Behavioral Tendencies

Inclinations or propensities to act or behave in certain ways, often influenced by genetic, environmental, and psychological factors.