Which of the Following Is an Important Consideration for a French

question 111

Multiple Choice

Which of the following is an important consideration for a French manufacturer that wants to market its products in Canada?

• A) An agreement between Canada and France should be created regarding language rules.
• B) Keeping the current brand names will allow the firm to capitalize on current domestic brand equity.
• C) Unique labels may be required by the Canadian government.
• D) There may be aesthetics issues associated with developing a branding strategy.

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Definitions:

Work of Art

An artifact or performance that has been created with artistic intent, often appreciated for its beauty or emotional power.

Sanskrit

An ancient Indic language of India, in which the Hindu scriptures and classical Indian epic poems are written and from which many northern Indian languages are derived.

Nirvana

In Buddhism, the ideal state of peacefulness. Literally, the term means “extinction” and refers to the elimination of suffering through the elimination of selfish craving.

Presupposes

Refers to something assumed or taken for granted in advance as a basis for argument or discussion.