Examlex
The only connection between database marketing and decision support systems is that they both operate on computers.
Capital Budgeting
The process of evaluating and selecting long-term investments that are in line with the goal of maximizing a firm's value through strategic asset allocation.
Straight-Line Depreciation
A depreciation method where an asset's purchase cost is uniformly divided across its usable life, providing an equal expense charge each year.
After-Tax Discount Rate
The interest rate used to discount future cash flows to their present value after accounting for the effects of taxes.
Incremental Sales
The additional revenue generated from a specific business action or decision, such as running a marketing campaign or launching a new product.
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