Examlex
You are the Canadian brand manager of the Fluffit family of products.The products include a wide variety of synthetic and natural stuffing materials for furniture cushions,sleeping bags,quilts,and winter coats.The brand is a favourite among home repair enthusiasts and hobbyists of various kinds.Your firm would like to enter several foreign markets.Name and describe the three major alternative brand name choices for this global strategy.Discuss the viability of each alternative for Fluffit.
Cotton
A soft, fluffy staple fiber that grows around the seeds of the cotton plant, used to make a wide variety of textile products.
Tobacco
A plant whose leaves are harvested and processed for smoking, chewing, or snuff use, often associated with health risks.
American South
A region in the United States known for its unique cultural, historical, and economic characteristics, often associated with the states that seceded during the Civil War.
Internal Colonialism
The practice of exploiting and dominating a country's minority groups or regions, similar to how a colonial power dominates a colony.
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