To Be Useful,a Segmentation Scheme Must Produce Segments That Meet

question 135

Multiple Choice

To be useful,a segmentation scheme must produce segments that meet four basic criteria.What are they?

• A) reliability,flexibility,tangibility,and accessibility
• B) substantiality,identifiability and measurability,accessibility,and responsiveness
• C) segmentable,targetable,reliability,and homogeneity
• D) tangibility,flexibility,causality,and accessibility

---

Definitions:

Economic Person

A theoretical concept of a person who makes rational decisions by maximizing utility or profit based on limited resources.

Programmed Decision Making

A decision-making process that follows established procedures or rules, often used for routine and repetitive decisions.

Existing State

The current conditions or circumstances of a system, situation, or state of affairs.

Desired State

A future condition or situation that an individual or organization aims to achieve.