For the Launch of Its New 1-Series Sports Coupe in North

question 55

Multiple Choice

For the launch of its new 1-series sports coupe in North America,BMW has targeted young urban male professionals with income in excess of $50,000 per year.BMW is basing its segmentation on which variable?

• A) Demographic
• B) Psychographic
• C) usage occasion
• D) geographic

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Definitions:

Sensitivity

The quality of being responsive or susceptible to changes or the feelings of others; in a business context, it can relate to understanding market needs or team dynamics.

Tyranny

A form of government where power is held by a single ruler who often exercises authority in a cruel or oppressive manner.

Leadership

The act of guiding or directing a group towards achieving shared goals, often involving strategic decision-making, inspiring others, and fostering a supportive environment.

Social

Relating to society or its organization.