When Ford Motor Company Launched an On-Line Effort to Market

question 54

Multiple Choice

When Ford Motor Company launched an on-line effort to market its F-Series trucks,it used its database capabilities to capture valuable data on car buyers.Ford cross-referenced new F-series owners with the database generated from this on-line campaign to see how many names were duplicated.
-Refer to Ford.What did Ford engage in once it created profiles of customers who responded to its on-line campaign and determined how to individualize its promotions?

• A) traditional mass marketing
• B) one-to-one marketing
• C) e-commerce
• D) market aggregation

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Definitions:

Performance Measurement

The process of evaluating how effectively a business or its various components are achieving key objectives and goals.

Industry

The sector of an economy that is characterized by the production and manufacturing of goods or services within a particular field.

Recent Event

Refers to an occurrence or happening that took place in the near past.

Logistics Management

Planning, implementing, and controlling the efficient and effective forward and reverse flow and storage of goods, services, and related information.