Train Collectors Jack McCoy and Sandro Dias Have Decided to Open

question 127

Multiple Choice

Train collectors Jack McCoy and Sandro Dias have decided to open a store that sells train memorabilia-everything from toy train sets to full-sized railroad signs.After 18 months in business,they have noticed that most of their sales are to the same small group of customers (about 40 people) even though they have records to show there are over 200 active train collectors within a 50-mile radius of their store.Their retailing experience is supportive of which of the following?

• A) the rule of demand
• B) the 80/20 principle
• C) the optimizer principle
• D) the min-max rule

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Definitions:

Website Usability

The ease with which visitors can navigate a website and access the information they seek, greatly impacting user satisfaction and engagement.

Buyer Requirement

The specific conditions and characteristics that potential customers seek when purchasing a product or service.

Channel Conflict

Disputes or competition among different distribution channels of the same product, which can lead to reduced efficiency and profitability for a manufacturer.

Disagreements

Occurrences of conflicting opinions or views among individuals or groups.