Mirage Resorts in Las Vegas Has a System That Allows

question 95

Multiple Choice

Mirage Resorts in Las Vegas has a system that allows hotel clerk's instantaneous access to a client's gambling history to determine what sort of room or complimentary services will provide the guests with the highest level of service.What is the resort practising?

• A) spamming
• B) one-to-one marketing
• C) transactional marketing
• D) wireless marketing

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Definitions:

Illegal

Actions or activities that are forbidden by law and subject to criminal penalties or fines.

Implied Warranty

A legal term referring to unwritten guarantees that the goods being sold meet certain quality standards.

Express Warranty

A clearly stated guarantee promising specific attributes or performance criteria of a product or service.

Breeding

The process of mating and producing offspring, often used in the context of animals or plants.