The Canuck Insurance Company Has Developed a Website for Chinese

question 204

Multiple Choice

The Canuck Insurance Company has developed a website for Chinese Canadians.The site is written in both Mandarin and Cantonese and reflects the Chinese culture with its use of the traditional colours of red and gold.According to the text,why would Canuck have developed a site specifically targeted to Chinese Canadians instead of the Asian Canadian market?

• A) The Asian Canadian market is homogeneous.
• B) While Asian Canadians have substantial buying power,average household income is substandard.
• C) Canuck Life has targeted one of the Asian Canadian submarkets.
• D) Asian Canadians comprise the largest minority in Canada.

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Definitions:

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