The Canuck Insurance Company Has Developed a Website for Chinese

question 204

Multiple Choice

The Canuck Insurance Company has developed a website for Chinese Canadians.The site is written in both Mandarin and Cantonese and reflects the Chinese culture with its use of the traditional colours of red and gold.According to the text,why would Canuck have developed a site specifically targeted to Chinese Canadians instead of the Asian Canadian market?

• A) The Asian Canadian market is homogeneous.
• B) While Asian Canadians have substantial buying power,average household income is substandard.
• C) Canuck Life has targeted one of the Asian Canadian submarkets.
• D) Asian Canadians comprise the largest minority in Canada.

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Definitions:

Protanopia

A type of color blindness characterized by the inability to distinguish between colors within the green-red spectrum due to the absence of red photoreceptors in the eyes.

Pulse Oximetry

Measuring the oxygen saturation of arterial blood in a subject by utilizing a sensor attached typically to a finger, toe, or ear to determine the percentage of oxyhemoglobin in blood pulsating through a network of capillaries and that typically sounds an alarm if the blood saturation becomes less than optimal.

Oxygen Saturation

The percentage of hemoglobin binding sites in the bloodstream occupied by oxygen, an important indicator of respiratory function.

Ishihara Method

A test for color blindness that uses a series of plates with colored dots to form numbers or shapes distinguishable only to those with normal color vision.