What Is Product Positioning

question 139

Multiple Choice

What is product positioning?

• A) the process of pricing the product to be at a competitive level with other brands on the market
• B) the process of finding the correct location for retail outlets to sell a product category
• C) the process of finding the right channel of distribution for a product
• D) the process of creating the desired image of the firm's product with respect to its competition

---

Definitions:

Specific and Difficult

Refers to tasks or objectives that are clearly defined and challenging to achieve.

Supervisory Job

A role that involves overseeing the work of others, providing guidance, support, and management to ensure tasks are completed efficiently.

Expectancy Model

A theory in organizational psychology that posits employees are motivated when they believe their efforts will lead to effective performance and, subsequently, desirable rewards.

Effort-performance Probability

The perceived likelihood that one's effort will lead to successful performance or the achievement of desired outcomes.