The Southern Company Is the Largest Provider of Utilities in the Southwestern

question 34

Multiple Choice

The Southern Company is the largest provider of utilities in the southwestern Ontario.It has also been accused of being the biggest source of industrial air pollution in the area.The Southern Company is trying to change consumer perception of the company by sponsoring a series of television programs on how to preserve our environment.The Southern Company is hoping that the programming will lead to which of the following?

• A) demarketing
• B) repositioning
• C) one-to-one marketing
• D) undifferentiated targeting

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Definitions:

Cash Payments

Outflows of cash to settle obligations or purchase goods and services.

Equipment

Tangible property used in operations, such as machinery, computers, and furniture, which has a useful life longer than one fiscal period.

Accounts Payable

Liabilities or debts owed by a company to suppliers or creditors for goods or services purchased on credit.

Purchases Journal

A specific type of accounting record where a business records all transactions related to the acquisition of goods intended for resale or for use in production.