To Be Useful,a Segmentation Scheme Must Produce Segments That Meet

question 201

Essay

To be useful,a segmentation scheme must produce segments that meet four basic criteria.Name and briefly describe each of these four criteria.

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Definitions:

Expectation

A belief or anticipation about the way events, behaviors, or things are supposed to be.

Help

Assistance or support given to someone else in order to alleviate their situation or solve a problem.

Social Trap

Situations in which actions that produce rewards for one individual or group in the short term lead to negative consequences for all in the long term.

Fuel-Inefficient Car

A vehicle that consumes a high amount of fuel relative to the distance it travels, reflecting poor energy efficiency.