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Business Customers Have Different Wants and Needs Than Consumers,based on the Characteristics

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Essay

Business customers have different wants and needs than consumers,based on the characteristics of business purchases.Name three different needs of business-to-business customers.Are there any ways that business purchasing behaviour is similar to consumer buying behaviour? If so,describe the similarities.


Definitions:

Interaxle Differential

A mechanism that allows for differential speeds between the front and rear axles of a multi-axle vehicle, improving maneuverability and traction.

Controlled Traction

Differential gearing that uses a friction plate assembly to transfer drive torque from a slipping wheel (sensed by axle shaft spinout) to its opposite.

Tag Axle

A truck dead axle located behind a drive axle; may or may not be a lift axle.

Highway Truck

A type of truck designed for long-distance transport on highways, often featuring larger engines and fuel tanks for extended range.

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